What is the real strenth of Rural market ?
yes there is greater divide in rural area
what this phenomena we discuss as" India in bharat" the same is the development in rural .
Those who accesses with urban area is developing different requirement than real Rural population .
Those who spend their entire life for roji roti in rural they have very little resources to spend hence no more requirement.
Those who undergo or feel urben touch & little resources their REQUIREMENT are sachet bound .
Hence the marketing is different than urban marketing as well as packing,as well quantity & distance to cover is also different hence mode of logistic .
also previous rural menace a "kisan with farm " frame should be need to change in advertising .
their are rich & poor divide is very wide hence we have to cater both with different type of marketing .
Hence the marketing is different than urban marketing as well as packing,as well quantity & distance to cover is also different hence mode of logistic .
also previous rural menace a "kisan with farm " frame should be need to change in advertising .
their are rich & poor divide is very wide hence we have to cater both with different type of marketing .
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