After the exuberance, job cuts seems to have arrived at India's
e-commerce startups.
Indian e-tail giant Flipkart is cutting 700-1000 jobs citing poor performance
In March, real estate website CommonFloor laid off about 100 employees
SoftBank-backed grocery delivery service Grofers is laid off 10% of its workforce and revoked 67 campus job
AskMe saw resignations of some 650 people across its 40 offices in April this year
In December last year, Rocket Internet-backed Foodpanda India laid off more than 300 employees.
In November 2015, realty portal Housing.com announced its decision to restructure its business to focus only on buying and selling of apartments, and also reduce its employee strength.
Youngmonk Technologies Pvt Ltd, which runs online marketplace for pre-owned cars GoZoomo, laid off nearly 35% of its employees in January this year.
What is happening in INDIA these are the companies rushed to India looking towards market size & population but is it proving wrong? or something else is missing .
Is there any thing wrong to understand Indian Market?
Are their technology & their marketing tech are not working in India?
Are their strategy & Gimmicks are not working ?
Their are many questions arising due to above move to reduce the jobs.
In my opinion they have to rethink the strategy on following point.
1) India is divided in two part 60% in rural & 40% in urban
2) The physiologic of the Indian consumer is different then other westernised market .
3) technological requirement for Indian market is different then other market.
4) purchasing pattern is different than other market.
They have to rethink on the above points to get inroad to Indian Market.
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