Sunday Rest aims
to be the market leader in the mattress segment in the next 3 years!
Product:
1.
Design is an integral part of the product. For us
design is all about how it works, not how it looks.
2.
The 100% latex used in our products are sourced from Belgium.
3.
The flagship model of Sunday Rest, Latex Plus, passed
LGA certification (which stands for longevity of the mattress) from Germany and
scored a 99/100.
4.
We have just 2 mattress models to choose from. They
come in various sizes - Single, Double, Queen and King sizes.
Delivery:
1.
We deliver in a day if the mattress is ordered before
11am. Else, it would reach them on the next day.
2.
We have our own delivery fleet for Bangalore and for
other cities, we depend on 3rd party delivery agents.
3.
The delivery truck can be tracked real time and as a
result of this our customers can plan things in advance.
Why Us?:
1.
We have sold over 2000 mattresses in Bangalore,
Hyderabad, Pune, Mumbai and Delhi.
2.
The products we offer, when stacked up against the
competition, win us the battle. Hands down. Parameters used to compare:
a.
Price
b.
Quality
c.
Certifications
d.
Customer Experience
3.
We treat our customers as Kings. And that’s an
understatement. That’s why we have a 100 Night Trial policy. We accept the
returns if the product is not damaged and has a bill. NO QUESTIONS ASKED!
Who are our
customers?:
1.
Our target audience:a.
First time parents
b.
People with back ache/spinal issues.
c.
People looking to upgrade or change the mattress.
Where do we see
ourselves?:
1.
It is a highly fragmented segment with the likes of
KurlOn, Duroflex, Serta, Tempur Etc vying for a large piece of the $3.5B
Mattress Market in India.
2.
We do see a lot of orders coming from Hyderabad, Pune,
Chennai, Mumbai and Delhi. These cities would soon have a couple of Sunday Rest
Experience Centers each.
3.
Get ready to experience life! Experience life on a
Sunday!
No comments:
Post a Comment